About Us
Role 4 Initiative LLC is a family-owned business based in Portage, MI. Founded in 2009, we design and produce tabletop role-playing game accessories including DnD dice for Dungeons and Dragons, Pathfinder, Warhammer, etc.
We focus on providing quality practical products for budget-minded gamers. Our best selling products include our Diffusion™ Dice and dry-erase Dungeon Tiles. Among the most popular polyhedral dice options we offer are our very own Arch'd4™, our Balance'd20, and our 29mm XL d20.
Our larger, high visibility dice are perfect for the "experienced" gamers who have leveled up over many years and want to be able to easily read their rolls. Many customers love our larger size because they like the heft of the dice without feeling they are too big or hard to handle.
Custom Products
With many years experience in producing unique gaming components, we offer special products for organizations and game designers including custom logo dice.
Have you always wanted to have your own unique logo on your personal dice, or buy custom sets for everyone at your gaming table? Planning a wedding and want to gift custom dice to your guests?
Our in-house custom dice program for smaller groups or individual gamers has proven to be extremely popular, with low minimum quantity requirements!
Wholesale
As a small family business, we appreciate working directly with Friendly Local Game Stores (FLGS). We offer competitive wholesale discounts with low minimums. Many products are available from us directly months ahead of regular distribution channels.
Meet Us
Please visit us at the following gaming Conventions in 2025. Hope to see you there!
| What | When | Where | Venue |
|---|---|---|---|
| Origins Game Fair | June 19-22 | Columbus, OH | Greater Columbus Conv. Ctr. |
| Too Many Games | June 27-29 | Oaks, PA | Greater Phil. Expo Ctr. |
| Gen Con | July 31-Aug. 3 | Indianapolis, IN | Indiana Conv. Ctr. |
| Grand Con | Aug. 29-31 | Grand Rapids, MI | DeVos Conv. Ctr. |
| Pax West | Aug. 29 - Sep. 1 | Seattle, WA | Seattle Conv. Ctr. |
| Gamehole Con | Oct. 16-19 | Madison, WI | Alliant Energy Ctr. |
Local Order Pickup:
*By Appointment Only*M-F 11:00a.m.-5:30 p.m.
Please place your order online and select local pickup at checkout. We will email you when your order is ready to schedule a pickup day & time. When you arrive, call the number in the window, & we'll bring your order to you. You don't even have to leave your car!
Other days and hours may be available. Please contact us!
Please mail returns to (after contacting us first):
Role 4 Initiative
9740 Shaver Road
Portage, MI 49024
Contact Us
If you have any questions or comments, please feel free to contact us:
- Use the Contact Form above.
- Use the Online Chat below
- Facebook: facebook.com/role4initiative
- Instagram: @role4initiative
- Twitter: twitter.com/role4initiative
- TikTok: @role4initiative
- Office phone: call 1-269-365-0355 (10:00-5:30PM Eastern)
