Contact and Info

About Us

Role 4 Initiative LLC is a family-run business based in Portage, MI.   Founded in 2009, we are a family of gamers that designs and develops role-playing game accessories that we use in our own games.

We focus on providing practical products for budget-minded gamers.  Our best selling products include our Diffusion™ Dice and our dry-erase Dungeon Tiles. 

Custom Products

With many years experience in producing unique gaming components, we offer special products for organizations and game designers including custom logo dice, character-based miniatures, and themed game tiles.


We offer competitive wholesale discounts with low minimums.  Many products are available from us directly months ahead of regular distribution channels.  Check out our Product Catalog and Wholesale Price Sheet.

Meet Us

We attend multiple gaming conventions every year including:
GAMA Trade Show, Reno, NV  Mid-March
Gary Con, Lake Geneva, WI    Late March
Origins Game Fair, Columbus, OH  Mid June
Gen Con, Indianapolis, IN      Early August

Contact Us

If you have any questions or comments, please feel free to contact us:
Instagram: @role4initiative_official
Phone/Text: 1-269-464-0444   (12:00-8:00PM Eastern)

Returns and Order Pickup (MWF 1:00-7:00PM)

Role 4 Initiative
9740 Shaver Road
Portage, MI 49024