Contact and Info

About Us

Role 4 Initiative LLC is a family-run business based in Portage, MI.   Founded in 2009, we are a family of gamers that designs and develops role-playing game accessories that we use in our own games.

We focus on providing practical products for budget-minded gamers.  Our best selling products include our Diffusion™ Dice and dry-erase Dungeon Tiles.   See how to contact us below.

Custom Products

With many years experience in producing unique gaming components, we offer special products for organizations and game designers including custom logo dice.


We offer competitive wholesale discounts with low minimums.  Many products are available from us directly months ahead of regular distribution channels.  Check out our Product Catalog and Wholesale Price Sheet.

Meet Us

We typically attend a couple of gaming conventions every year including the ones listed below,.

GAMA Expo Reno, NV April 24-27, 2023
UK Games Expo Birmingham, UK June 2-4, 2023
Gen Con Indianapolis, IN August 3-6, 2023


Contact Us

If you have any questions or comments, please feel free to contact us:

Local Order Pickup *By Appointment Only*:

M-F 11:00-5:30 p.m.


Please mail returns to (after contacting us first):

Role 4 Initiative
9740 Shaver Road
Portage, MI 49024 


Send us an email below: