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How to contact us & more important info

About Us

Role 4 Initiative LLC is a family-owned business based in Portage, MI. Founded in 2009, we design and produce tabletop role-playing game accessories for Dungeons and Dragons, Pathfinder, Warhammer, etc. 

We focus on providing quality practical products for budget-minded gamers. Our best selling products include our Diffusion™ Dice and dry-erase Dungeon Tiles. Among the most popular polyhedral dice options we offer are our very own Arch'd4™, our Balance'd20, and our 29mm XL d20. 

Do you have questions? Please see how to contact us below.

Custom Products

With many years experience in producing unique gaming components, we offer special products for organizations and game designers including custom logo dice.

New for 2023, we are introducing an in-house custom dice program for smaller groups or individual gamers with no minimum quantity requirements! Have you always wanted to have your own unique logo on your personal dice, or buy custom sets for everyone at your gaming table? We offer customized images on the highest face of each die, to celebrate your successful rolls, and you can't find this offer for complete sets anywhere else! We customize individual shapes as well.


As a small family business, we appreciate working directly with Friendly Local Game Stores (FLGS). We offer competitive wholesale discounts with low minimums. Many products are available from us directly months ahead of regular distribution channels.  Check out our Product Catalog and Wholesale Price Sheet.

Meet Us

Please visit us at the following gaming conventions to see how our dice and other products are different. Hope to see you there!

GAMA EXPO Louisville, KY March 3-7, 2024
Origins Game Fair Columbus, OH June 19-23, 2024
Gen Con Indianapolis, IN August 1-4, 2024
Grand Con Grand Rapids, MI Aug. 20 - Sept. 1, 2024


Contact Us

If you have any questions or comments, please feel free to contact us:

Local Order Pickup *By Appointment Only*:

M-F 11:00a.m.-5:30 p.m.  

Please place your order online and select local pickup at checkout. We will email you when your order is ready to schedule a pickup day & time. When you arrive, call the number in the window, & we'll bring your order to you. You don't even have to leave your car!

Other days and hours may be available. Please contact us!

Please mail returns to (after contacting us first):

Role 4 Initiative
9740 Shaver Road
Portage, MI 49024 



Send us an email below.

If you're enquiring about custom dice, please first read our custom dice overview first.  For large quantities (500 sets or singles), lead times are generally 10-12 weeks. New for 2023, we are excited to offer an in-house custom dice program for smaller quantities of sets or singles.