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About Us

Role 4 Initiative LLC is a family-owned business based in Portage, MI. Founded in 2009, we design and produce tabletop role-playing game accessories for Dungeons and Dragons, Pathfinder, Warhammer, etc. 

We focus on providing quality practical products for budget-minded gamers. Our best selling products include our Diffusion™ Dice and dry-erase Dungeon Tiles. Among the most popular polyhedral dice options we offer are our very own Arch'd4™, our Balance'd20, and our 29mm XL d20. 

Come meet us at conventions!

Custom Products

With many years experience in producing unique gaming components, we offer special products for organizations and game designers including custom logo dice.

Have you always wanted to have your own unique logo on your personal dice, or buy custom sets for everyone at your gaming table?

New for 2023, we introduced our in-house custom dice program for smaller groups or individual gamers with no minimum quantity requirements!


As a small family business, we appreciate working directly with Friendly Local Game Stores (FLGS). We offer competitive wholesale discounts with low minimums. Many products are available from us directly months ahead of regular distribution channels.  

Meet Us

Please visit us at the following gaming conventions. Hope to see you there!

What When Where Venue
Phoenix Fan Fusion 5/23 - 5/26 Phoenix, AZ Phoenix Conv. Ctr. (Booth G231)
Origins Game Fair 6/20 - 6/23 Columbus, OH Greater Columbus Conv. Ctr. (Booth 922)
Too Many Games 6/27 - 6/30 Oaks, PA Greater Philadelphia Expo Ctr.
Connecticon 7/18 - 7/21 Hartford, CT Connecticut Conv. Ctr. (Booth 439)
Gen Con 8/1 - 8/4 Indianapolis, IN Indiana Conv. Ctr.
Grand Con 8/30 - 9/1 Grand Rapids, MI DeVos Conv. Ctr.
Gamehole Con 10/17 - 10/20 Madison, WI Alliant Energy Ctr.

Send us a message:

Please check out and message us through these pages regarding custom dice or wholesale ordering.

Local Order Pickup:

*By Appointment Only*

M-F 11:00a.m.-5:30 p.m.  

Please place your order online and select local pickup at checkout. We will email you when your order is ready to schedule a pickup day & time. When you arrive, call the number in the window, & we'll bring your order to you. You don't even have to leave your car!

Other days and hours may be available. Please contact us!

Please mail returns to (after contacting us first):

Role 4 Initiative
9740 Shaver Road
Portage, MI 49024 



Contact Us

If you have any questions or comments, please feel free to contact us: