Contact and Info

About Us

Role 4 Initiative LLC is a family-run business based in Portage, MI.   Founded in 2009, we are a family of gamers that designs and develops role-playing game accessories that we use in our own games.

We focus on providing practical products for budget-minded gamers.  Our best selling products include our Diffusion™ Dice and dry-erase Dungeon Tiles. 

Custom Products

With many years experience in producing unique gaming components, we offer special products for organizations and game designers including custom logo dice, character-based miniatures, and themed game tiles.


We offer competitive wholesale discounts with low minimums.  Many products are available from us directly months ahead of regular distribution channels.  Check out our Product Catalog and Wholesale Price Sheet.

Meet Us

We typically attend multiple gaming conventions every year including the ones listed below, however due to COVID-19, our schedule may vary.


Convention Where When
Megacon Orlando 8/12/21 - 8/15/21
Gen Con Indianapolis 9/16/21 - 9/19/21
Origins Columbus 9/30/21 - 10/03/21
Gamehole Con Madison 10/21/21 - 10/24/21
Gary Con Lake Geneva 3/24/22 - 3/27/22

Contact Us

If you have any questions or comments, please feel free to contact us:
email: service[at]       (or use the Contact Form below)
Instagram: @role4initiative
Phone/Text: 1-269-464-0444   (12:00-8:00PM Eastern)

Local Order Pickup *By Appointment Only*

M-W-F 1:00-7:00 p.m., Saturday from 1:00-5:00 p.m.

Please mail returns to:

Role 4 Initiative
9740 Shaver Road
Portage, MI 49024